The Ultimate Guide To Johnnie Walker Blue Label Ultra
The Ultimate Guide To Johnnie Walker Blue Label Ultra
Blog Article
This is the globally allocated launch made from unusual stocks, which include whisky from ghost distilleries which might be now not in operation. Below 888 bottles were being created all over the world.
The end result saw glass getting hand-blown right into a teardrop condition. For The 1st time in the brand name’s historical past, the enduring sq. Johnnie Walker bottle has long been reformed.
Diageo’s experimented with sustainable packaging right before—a ninety% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle will be the idea in the spear for glass—especially for providers wishing to market in Europe.
Aroma: Deep waves of dried fruits, antique oak, and delicate smoke with whispers of dim chocolate and florals
Our DRINKiQ programme aims to lift the 'collective consume IQ' by raising community consciousness of the results of alcohol and supporting responsible drinking.
This new, light-weight bottle is usually a factor of exquisite splendor; but extra importantly, it demonstrates what is possible In terms of lightweighting glass. We are going to continue on implementing these learnings throughout our range, taking much more progressive strides as we look to the future of Scotch.”
We hope that our discoveries could have a beneficial effects within the broader field and help discover new choices for lighter, reduced carbon packaging choices.”
. The Earlier claimed ‘lightest fat Scotch whisky bottle’ was introduced by a UK retailer and weighed around 298 grams.
Developed through a take a look at-and-understand model with exterior glass makers, this mild-excess weight bottle features a handblown teardrop form that reimagines Johnnie Walker's iconic sq. design and style, exemplifies the way forward for lightweight, and helps find new opportunities for lighter, reduce carbon packaging possibilities.
Nevertheless, the know-how does not but exist to roll out the Ultra bottle completely. Diageo hopes this will transform, and it has already been granted a patent to continue advancement.
Five years back, Johnnie Walker johnnie walker blue label ultra set out with a selected ambition; to move the spirits field forward. Owning recognized that a lot of luxurious classes were being heading in a fresh way – ‘sensitive’, rather then ‘weighty’ – the brand sought to experiment with one among its most luxurious whiskies. Aiming to press the boundaries of lightweighting glass, all during the name of progress.
“We took our eyesight to some staff of expert glassmakers and through a 5 year check-and-study procedure bit by bit discovered how to produce tasteful, light-weight glass. The technical problems that lightweighting provides led us to include many style and creation requirements that we couldn't have envisaged Initially of our journey; from the requirement of a tear drop shape which We've moulded to nevertheless mimic the enduring square kind of Johnnie Walker bottles, on the addition of the protective cage to allow for any round base, and also the hand-creating and filling of each person bottle in order to avoid damages in creation.”
“As opposed to keep this new knowledge near to our chest, we’re psyched to be offering a royalty-free of charge licence to our granted United kingdom patent to the whole world.
In whisky packaging, luxurious commonly means hefty—Consider thick bottles with hefty stoppers that double as trophies over a shelf. Johnnie Walker hopes to upend that thinking and embrace the notion that lithe is magnificent.
Certainly—this collectible version is often requested on the internet and shipped securely to your doorway with signature confirmation.
Liquid Light enveloped guests inside a mesmerizing interplay of sunshine and shadow, with going light-weight passing by way of glass types and projecting stylish styles onto white walls.
And also this, for The very first time in Diageo’s background, a license to our patent for light-pounds glass beverage containers are going to be available over a royalty-free of charge basis to all as a means to stimulate progress in the broader sector.